Determining the Value of Credit Card Processing for Your Business

30 August 2016August 30, 2016admin_leedom

When starting your own business, it is important to have the infrastructure in place to support and foster growth. Whether you own a permanent retail location in a strip mall, run a food truck in the city, or sell to customers using a mobile setup at a farmer’s market, you need a comprehensive plan in place so you can get paid. Mobile credit card processing is growing in popularity as customers want to be able to use their credit and debit cards, as well as cash, when making a purchase.

In addition to managing inventory and balancing your books, your ability to accept and process payments goes a long way toward your having sustained success. While you may firmly believe that “cash is king,” you must be able to implement new payment technology so you can reach more customers than ever. This includes the ability to accept cards as payment, both in-store and online. In order to make the best decision for your business, it is important to determine the value of credit card processing and weigh it against the costs and risks.

8 Modern Tips for Marketing to Millennials

17 August 2016August 17, 2016admin_leedom

There are currently 80 million Millennials in the U.S. – nearly one-fourth of the total population. And, with an annual buying power of $200 billion, they are the most lucrative market. Plain and simple: Nearly every marketer today is making Generation Y a priority – or at least working to understand what drives and delights this instrumental group.

One key element that justifies Millennial domination of the marketplace is the fact this new marketing style – which we’ll delve into in just a minute – isn’t just a fad. Here, we’ll discuss 8 important tactics for marketing to the demographic of the hour and explain why these tactics are lasting ones.

What is PCI Compliance?

9 August 2016August 9, 2016admin_leedom

The Payment Card Industry Data Security Standard (PCI DSS) applies to companies of any size that accept credit card payments. If your company intends to accept card payment, and store, process and transmit cardholder data, you need to host your data securely with a PCI compliant hosting provider.

According to the PCI Security Standards Council, there are 12 PCI compliant requirements that meet a variety of security goals.

12 Simple Strategies for Building Your Mobile Marketing List

2 August 2016August 2, 2016admin_leedom

Here is a scenario to consider. Say you sent out a direct mail letter and 95 percent of the people who received it opened it and read it within five minutes. And say that those who responded to the letter did so in about 90 seconds.

So what would you do? My guess is you’d be at the post office buying more stamps.

Text Messaging Guidance – White Paper

18 April 2016May 23, 2016admin_leedom

Our experience and research tells us that SMS open rates are 98%, with 97% of Americans texting at least once per day. Why not tap into this for business????

Tell me, do you all have any employees who are communicating with customers via personal smart devices? Perhaps on the sales side? Collections? If you don’t think you do…chances are at some point, someone will communicate via a personal device.