8 Modern Tips for Marketing to Millennials

17 August 2016August 17, 2016admin_leedom

There are currently 80 million Millennials in the U.S. – nearly one-fourth of the total population. And, with an annual buying power of $200 billion, they are the most lucrative market. Plain and simple: Nearly every marketer today is making Generation Y a priority – or at least working to understand what drives and delights this instrumental group.

One key element that justifies Millennial domination of the marketplace is the fact this new marketing style – which we’ll delve into in just a minute – isn’t just a fad. Here, we’ll discuss 8 important tactics for marketing to the demographic of the hour and explain why these tactics are lasting ones.

12 Simple Strategies for Building Your Mobile Marketing List

2 August 2016August 2, 2016admin_leedom

Here is a scenario to consider. Say you sent out a direct mail letter and 95 percent of the people who received it opened it and read it within five minutes. And say that those who responded to the letter did so in about 90 seconds.

So what would you do? My guess is you’d be at the post office buying more stamps.

Text Messaging Guidance – White Paper

18 April 2016May 23, 2016admin_leedom

Our experience and research tells us that SMS open rates are 98%, with 97% of Americans texting at least once per day. Why not tap into this for business????

Tell me, do you all have any employees who are communicating with customers via personal smart devices? Perhaps on the sales side? Collections? If you don’t think you do…chances are at some point, someone will communicate via a personal device.